Pretzilla vs St Pierre · Bay Area shelf head-to-head
Pretzilla and St Pierre, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
St Pierre carries more Brand PowerSt Pierre is in more Bay Area grocersSt Pierre fields the deeper lineupSt Pierre sits further up the premium end
Pretzilla
St Pierre
28
brand power
44
7
products
15
2
categories
5
2
subcategories
9
10
grocers
12
11.3¢
price per oz
63.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pretzilla▭ St Pierre
Distribution · 30% of score42·50
P
carried in 10 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pretzilla
only St Pierre
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pretzilla · 4
only St Pierre · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pretzilla · St Pierre
