Prime Bites vs Evo Hemp · Bay Area shelf head-to-head
Prime Bites and Evo Hemp, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Prime Bites carries more Brand PowerPrime Bites is in more Bay Area grocersEvo Hemp sits further up the premium end
Prime Bites
Evo Hemp
19
brand power
12
4
products
2
4
categories
2
3
grocers
1
$8.25
avg price
$3.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Prime Bites▭ Evo Hemp
Distribution · 30% of score13·4
P
E
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score28·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Evo Hemp
no top category Prime Bites doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Prime Bites · 3
only Evo Hemp · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Prime Bites · Evo Hemp