Prime Bites vs Kize · Bay Area shelf head-to-head
Prime Bites and Kize, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Prime Bites is in more Bay Area grocers
Prime Bites
Kize
19
brand power
18
4
products
6
4
categories
2
3
grocers
1
$8.25
avg price
$8.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Prime Bites▭ Kize
Distribution · 30% of score13·4
P
K
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score28·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Prime Bites
only Kize
no top category Prime Bites doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Prime Bites · 3
only Kize · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Prime Bites · Kize
