Pringles vs Utz · Bay Area shelf head-to-head
Pringles and Utz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pringles carries more Brand PowerPringles is in more Bay Area grocersPringles fields the deeper lineup
Pringles
Utz
39
brand power
32
33
products
22
1
categories
3
3
subcategories
5
10
grocers
4
$4.58
avg price
$6.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pringles▭ Utz
Distribution · 30% of score42·17
U
carried in 10 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score94·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pringles
no top category Utz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pringles · Utz
