Private Label vs Evolution Fresh · Bay Area shelf head-to-head
Private Label and Evolution Fresh, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evolution Fresh carries more Brand PowerEvolution Fresh is in more Bay Area grocersEvolution Fresh fields the deeper lineup
Private Label
Evolution Fresh
15
brand power
54
3
products
53
2
categories
4
3
subcategories
13
2
grocers
15
$4.52
avg price
$7.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Private Label▭ Evolution Fresh
Distribution · 30% of score8·63
P
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Private Label
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Private Label · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Private Label · Evolution Fresh