Projo* vs Rebbl · Bay Area shelf head-to-head
Projo* and Rebbl, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rebbl carries more Brand PowerRebbl is in more Bay Area grocersRebbl fields the deeper lineupRebbl sits further up the premium end
Projo*
Rebbl
13
brand power
44
1
products
17
1
categories
5
5
grocers
16
57.8¢
price per fl oz
51.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Projo*▭ Rebbl
Distribution · 30% of score21·67
carried in 5 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Projo*
no top category Rebbl doesn’t also play in.
only Rebbl
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Projo* · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Projo* · Rebbl