Pumpkin Tree vs Earth's Best · Bay Area shelf head-to-head
Pumpkin Tree and Earth's Best, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pumpkin Tree is in more Bay Area grocersEarth's Best fields the deeper lineupEarth's Best sits further up the premium end
Pumpkin Tree
Earth's Best
57
brand power
55
17
products
37
2
categories
9
2
subcategories
11
17
grocers
13
69.5¢
price per oz
$1.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pumpkin Tree▭ Earth's Best
Distribution · 30% of score71·54
carried in 17 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks1 vs 8 SKUs
<1% of shelf
only Pumpkin Tree
no top category Earth's Best doesn’t also play in.
only Earth's Best
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pumpkin Tree · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pumpkin Tree · Earth's Best
