Puravida vs Blue Zones Kitchen · Bay Area shelf head-to-head
Puravida and Blue Zones Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Zones Kitchen is in more Bay Area grocersPuravida fields the deeper lineup
Puravida
Blue Zones Kitchen
39
brand power
35
16
products
8
3
categories
5
4
subcategories
5
6
grocers
7
$7.19
avg price
$9.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Puravida▭ Blue Zones Kitchen
Distribution · 30% of score25·29
carried in 6 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Entrees3 vs 3 SKUs
2% of shelf
only Puravida
only Blue Zones Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Puravida · 4
only Blue Zones Kitchen · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Puravida · Blue Zones Kitchen
