Pure Organic vs Bob Snail · Bay Area shelf head-to-head
Pure Organic and Bob Snail, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pure Organic
Bob Snail
18
brand power
19
4
products
5
2
categories
3
4
grocers
4
$13.79
avg price
$5.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pure Organic▭ Bob Snail
Distribution · 30% of score17·17
P
B
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pure Organic
no top category Bob Snail doesn’t also play in.
only Bob Snail
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bob Snail · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pure Organic · Bob Snail