Purely Elizabeth vs Quaker · Bay Area shelf head-to-head
Purely Elizabeth and Quaker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Purely Elizabeth carries more Brand PowerPurely Elizabeth is in more Bay Area grocersQuaker fields the deeper lineupPurely Elizabeth sits further up the premium end
Purely Elizabeth
Quaker
75
brand power
60
49
products
68
5
categories
9
20
grocers
14
$1.03
price per oz
47.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Purely Elizabeth▭ Quaker
Distribution · 30% of score83·58
carried in 20 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Purely Elizabeth · Quaker
