Purina Beneful vs Blue Buffalo · Bay Area shelf head-to-head
Purina Beneful and Blue Buffalo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Buffalo carries more Brand PowerBlue Buffalo is in more Bay Area grocersBlue Buffalo fields the deeper lineupPurina Beneful sits further up the premium end
Purina Beneful
Blue Buffalo
29
brand power
52
21
products
71
1
categories
3
2
subcategories
5
6
grocers
10
52.9¢
price per oz
72.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Purina Beneful▭ Blue Buffalo
Distribution · 30% of score25·42
P
carried in 6 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Purina Beneful
no top category Blue Buffalo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Purina Beneful · 4
only Blue Buffalo · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Purina Beneful · Blue Buffalo
