Purple Carrot vs Lean Cuisine · Bay Area shelf head-to-head
Purple Carrot and Lean Cuisine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lean Cuisine carries more Brand PowerLean Cuisine is in more Bay Area grocersLean Cuisine fields the deeper lineup
Purple Carrot
Lean Cuisine
25
brand power
45
6
products
39
3
categories
4
3
subcategories
7
5
grocers
8
68.0¢
price per oz
62.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Purple Carrot▭ Lean Cuisine
Distribution · 30% of score21·33
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Meals2 vs 4 SKUs
1% of shelf
only Purple Carrot
no top category Lean Cuisine doesn’t also play in.
only Lean Cuisine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Purple Carrot · 3
only Lean Cuisine · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Purple Carrot · Lean Cuisine
