Purple Carrot vs Scott & Jon's · Bay Area shelf head-to-head
Purple Carrot and Scott & Jon's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Scott & Jon's carries more Brand PowerScott & Jon's is in more Bay Area grocers
Purple Carrot
Scott & Jon's
25
brand power
33
6
products
8
3
categories
4
5
grocers
7
68.0¢
price per oz
70.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Purple Carrot▭ Scott & Jon's
Distribution · 30% of score21·29
carried in 5 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Meals2 vs 2 SKUs
1% of shelf
only Purple Carrot
no top category Scott & Jon's doesn’t also play in.
only Scott & Jon's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Purple Carrot · 2
only Scott & Jon's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Purple Carrot · Scott & Jon's
