Quaker vs One Degree Organic Foods · Bay Area shelf head-to-head
Quaker and One Degree Organic Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Quaker carries more Brand PowerQuaker fields the deeper lineupOne Degree Organic Foods sits further up the premium end
Quaker
One Degree Organic Foods
60
brand power
52
68
products
23
9
categories
7
14
grocers
14
47.1¢
price per oz
59.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Quaker▭ One Degree Organic Foods
Distribution · 30% of score58·58
carried in 14 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Granola6 vs 5 SKUs
only Quaker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Quaker · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Quaker · One Degree Organic Foods
