Quince And Apple vs Bonne Maman · Bay Area shelf head-to-head
Quince And Apple and Bonne Maman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineupQuince And Apple sits further up the premium end
Quince And Apple
Bonne Maman
34
brand power
69
40
products
49
2
categories
5
3
subcategories
10
2
grocers
20
$1.81
price per oz
79.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Quince And Apple▭ Bonne Maman
Distribution · 30% of score8·83
Q
carried in 2 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Quince And Apple
only Bonne Maman
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Quince And Apple · 0
no exclusive doors — everywhere Quince And Apple is, Bonne Maman is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Quince And Apple · Bonne Maman
