Quince And Apple vs Girl Meets Dirt · Bay Area shelf head-to-head
Quince And Apple and Girl Meets Dirt, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Girl Meets Dirt is in more Bay Area grocersGirl Meets Dirt fields the deeper lineupGirl Meets Dirt sits further up the premium end
Quince And Apple
Girl Meets Dirt
34
brand power
38
40
products
57
2
categories
3
3
subcategories
4
2
grocers
3
$1.81
price per oz
$2.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Quince And Apple▭ Girl Meets Dirt
Distribution · 30% of score8·13
Q
G
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score96·99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments3 vs 1 SKUs
Q
<1% of shelf
only Quince And Apple
no top category Girl Meets Dirt doesn’t also play in.
only Girl Meets Dirt
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Quince And Apple · 2
only Girl Meets Dirt · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Quince And Apple · Girl Meets Dirt
