Quorn vs Impossible · Bay Area shelf head-to-head
Quorn and Impossible, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Impossible carries more Brand PowerImpossible is in more Bay Area grocersImpossible fields the deeper lineup
Quorn
Impossible
32
brand power
55
9
products
23
2
categories
6
3
subcategories
10
7
grocers
13
82.9¢
price per oz
89.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Quorn▭ Impossible
Distribution · 30% of score29·54
carried in 7 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Substitutes2 vs 3 SKUs
only Quorn
no top category Impossible doesn’t also play in.
only Impossible
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Quorn · 1
only Impossible · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Quorn · Impossible
