Rachael Ray Nutrish vs Taste Of The Wild · Bay Area shelf head-to-head
Rachael Ray Nutrish and Taste Of The Wild, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rachael Ray Nutrish is in more Bay Area grocers
Rachael Ray Nutrish
Taste Of The Wild
36
brand power
33
29
products
27
3
categories
2
4
subcategories
4
4
grocers
1
$15.68
avg price
$24.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rachael Ray Nutrish▭ Taste Of The Wild
Distribution · 30% of score17·4
R
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cat Food3 vs 10 SKUs
R
1% of shelf
only Rachael Ray Nutrish
only Taste Of The Wild
no top category Rachael Ray Nutrish doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Rachael Ray Nutrish · 4
only Taste Of The Wild · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rachael Ray Nutrish · Taste Of The Wild
