Raw Tea vs Arizona · Bay Area shelf head-to-head
Raw Tea and Arizona, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arizona carries more Brand PowerArizona is in more Bay Area grocersArizona fields the deeper lineup
Raw Tea
Arizona
19
brand power
41
7
products
42
2
categories
3
4
subcategories
9
1
grocers
8
$3.28
avg price
$2.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Raw Tea▭ Arizona
Distribution · 30% of score4·33
R
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Juice1 vs 11 SKUs
R
<1% of shelf
only Raw Tea
no top category Arizona doesn’t also play in.
only Arizona
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Raw Tea · 0
no exclusive doors — everywhere Raw Tea is, Arizona is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Raw Tea · Arizona