Ray's No Sugar Added vs Kinder's · Bay Area shelf head-to-head
Ray's No Sugar Added and Kinder's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinder's carries more Brand PowerKinder's is in more Bay Area grocersKinder's fields the deeper lineup
Ray's No Sugar Added
Kinder's
9
brand power
60
2
products
96
1
categories
6
1
subcategories
15
1
grocers
14
$3.99
avg price
$7.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ray's No Sugar Added▭ Kinder's
Distribution · 30% of score4·58
R
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ray's No Sugar Added
no top category Kinder's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ray's No Sugar Added · 0
no exclusive doors — everywhere Ray's No Sugar Added is, Kinder's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ray's No Sugar Added · Kinder's