Rebbl vs Rip Cold Brew · Bay Area shelf head-to-head
Rebbl and Rip Cold Brew, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rebbl carries more Brand PowerRebbl is in more Bay Area grocersRebbl fields the deeper lineupRebbl sits further up the premium end
Rebbl
Rip Cold Brew
44
brand power
15
17
products
4
5
categories
1
16
grocers
3
51.9¢
price per fl oz
48.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rebbl▭ Rip Cold Brew
Distribution · 30% of score67·13
carried in 16 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rebbl
only Rip Cold Brew
no top category Rebbl doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rebbl · Rip Cold Brew