Recchiuti Confections vs Hummingbird · Bay Area shelf head-to-head
Recchiuti Confections and Hummingbird, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hummingbird carries more Brand PowerHummingbird is in more Bay Area grocersHummingbird fields the deeper lineupRecchiuti Confections sits further up the premium end
Recchiuti Confections
Hummingbird
13
brand power
39
2
products
25
2
categories
6
2
subcategories
13
2
grocers
4
$21.64
avg price
$21.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Recchiuti Confections▭ Hummingbird
Distribution · 30% of score8·17
R
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Recchiuti Confections
no top category Hummingbird doesn’t also play in.
only Hummingbird
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Recchiuti Confections · 1
only Hummingbird · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Recchiuti Confections · Hummingbird