Red Boat Fish Sauce vs Tasty Bite · Bay Area shelf head-to-head
Red Boat Fish Sauce and Tasty Bite, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tasty Bite carries more Brand PowerTasty Bite fields the deeper lineupRed Boat Fish Sauce sits further up the premium end
Red Boat Fish Sauce
Tasty Bite
33
brand power
51
5
products
35
2
categories
4
3
subcategories
6
16
grocers
16
$10.11
avg price
$6.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Red Boat Fish Sauce▭ Tasty Bite
Distribution · 30% of score67·67
R
T
carried in 16 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score34·95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Red Boat Fish Sauce
only Tasty Bite
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Red Boat Fish Sauce · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Red Boat Fish Sauce · Tasty Bite