Red Duck vs Portlandia · Bay Area shelf head-to-head
Red Duck and Portlandia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Portlandia carries more Brand PowerPortlandia is in more Bay Area grocersPortlandia fields the deeper lineupRed Duck sits further up the premium end
Red Duck
Portlandia
14
brand power
30
3
products
11
1
categories
2
3
subcategories
7
5
grocers
10
95.8¢
price per oz
64.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Red Duck▭ Portlandia
Distribution · 30% of score21·42
R
P
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Red Duck
no top category Portlandia doesn’t also play in.
only Portlandia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Red Duck · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Red Duck · Portlandia