Red Lobster vs Gorton's · Bay Area shelf head-to-head
Red Lobster and Gorton's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gorton's carries more Brand PowerGorton's is in more Bay Area grocersGorton's fields the deeper lineupRed Lobster sits further up the premium end
Red Lobster
Gorton's
29
brand power
42
7
products
27
4
categories
2
6
subcategories
5
5
grocers
10
$9.18
avg price
$11.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Red Lobster▭ Gorton's
Distribution · 30% of score21·42
R
G
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score44·89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Red Lobster
only Gorton's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Red Lobster · 0
no exclusive doors — everywhere Red Lobster is, Gorton's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Red Lobster · Gorton's
