Red's vs Clara's Kitchen · Bay Area shelf head-to-head
Red's and Clara's Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red's carries more Brand PowerRed's is in more Bay Area grocersRed's fields the deeper lineupClara's Kitchen sits further up the premium end
Red's
Clara's Kitchen
64
brand power
34
26
products
11
3
categories
6
4
subcategories
7
17
grocers
9
80.7¢
price per oz
79.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Red's▭ Clara's Kitchen
Distribution · 30% of score71·38
carried in 17 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Meals12 vs 2 SKUs
3% of shelf
only Red's
only Clara's Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Red's · Clara's Kitchen
