Redwood Hill Farm vs Maple Hill · Bay Area shelf head-to-head
Redwood Hill Farm and Maple Hill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maple Hill carries more Brand PowerMaple Hill is in more Bay Area grocersMaple Hill fields the deeper lineup
Redwood Hill Farm
Maple Hill
13
brand power
43
3
products
15
2
categories
7
2
subcategories
9
3
grocers
8
29.2¢
price per fl oz
24.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Redwood Hill Farm▭ Maple Hill
Distribution · 30% of score13·33
R
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Redwood Hill Farm
no top category Maple Hill doesn’t also play in.
only Maple Hill
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Redwood Hill Farm · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Redwood Hill Farm · Maple Hill