Reed’s vs Fever-tree · Bay Area shelf head-to-head
Reed’s and Fever-tree, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fever-tree carries more Brand PowerFever-tree is in more Bay Area grocersFever-tree fields the deeper lineupFever-tree sits further up the premium end
Reed’s
Fever-tree
41
brand power
63
19
products
43
2
categories
5
4
subcategories
9
13
grocers
20
39.9¢
price per fl oz
30.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Reed’s▭ Fever-tree
Distribution · 30% of score54·83
carried in 13 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Reed’s
only Fever-tree
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Reed’s · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Reed’s · Fever-tree
