Rello vs Aloha · Bay Area shelf head-to-head
Rello and Aloha, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aloha carries more Brand PowerAloha is in more Bay Area grocersAloha fields the deeper lineup
Rello
Aloha
9
brand power
54
2
products
43
1
categories
4
1
grocers
14
$4.00
avg price
$9.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rello▭ Aloha
Distribution · 30% of score4·58
R
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rello
no top category Aloha doesn’t also play in.
only Aloha
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rello · 0
no exclusive doors — everywhere Rello is, Aloha is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rello · Aloha
