Rello vs Rxbar · Bay Area shelf head-to-head
Rello and Rxbar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rxbar carries more Brand PowerRxbar is in more Bay Area grocersRxbar fields the deeper lineup
Rello
Rxbar
9
brand power
53
2
products
26
1
categories
3
1
grocers
17
$4.00
avg price
$7.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rello▭ Rxbar
Distribution · 30% of score4·71
R
R
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score15·89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rello
no top category Rxbar doesn’t also play in.
only Rxbar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rello · 0
no exclusive doors — everywhere Rello is, Rxbar is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rello · Rxbar
