Lining them up…
Reser’s Main St Bistro and Hormel, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Reser’s Main St Bistro is, Hormel is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Reser’s Main St Bistro · Hormel
7 products in the catalog·24 products in the catalog
spans 2 categories·spans 8 categories · 9 subcategories
~4% average share on the shelves it competes on·~7% average share on the shelves it competes on