Rethink Ice Cream vs Oatly · Bay Area shelf head-to-head
Rethink Ice Cream and Oatly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oatly carries more Brand PowerOatly is in more Bay Area grocersOatly fields the deeper lineup
Rethink Ice Cream
Oatly
0
brand power
60
2
products
29
1
categories
4
2
grocers
20
$9.24
avg price
$6.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rethink Ice Cream▭ Oatly
Distribution · 30% of score8·83
R
carried in 2 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rethink Ice Cream
no top category Oatly doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rethink Ice Cream · 0
no exclusive doors — everywhere Rethink Ice Cream is, Oatly is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rethink Ice Cream · Oatly