Riega vs Lawry's® · Bay Area shelf head-to-head
Riega and Lawry's®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lawry's® carries more Brand PowerLawry's® is in more Bay Area grocersLawry's® fields the deeper lineupRiega sits further up the premium end
Riega
Lawry's®
29
brand power
44
9
products
24
2
categories
7
2
subcategories
12
8
grocers
10
$3.08
price per oz
$1.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Riega▭ Lawry's®
Distribution · 30% of score33·42
R
L
carried in 8 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score53·86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Riega
no top category Lawry's® doesn’t also play in.
only Lawry's®
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Lawry's® · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Riega · Lawry's®
