Rio Luna vs Hatch · Bay Area shelf head-to-head
Rio Luna and Hatch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hatch carries more Brand PowerHatch is in more Bay Area grocersHatch fields the deeper lineupRio Luna sits further up the premium end
Rio Luna
Hatch
16
brand power
44
3
products
14
1
categories
3
2
subcategories
5
3
grocers
15
71.4¢
price per oz
48.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rio Luna▭ Hatch
Distribution · 30% of score13·63
R
carried in 3 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rio Luna
no top category Hatch doesn’t also play in.
only Hatch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rio Luna · Hatch
