Rip Van Wafels vs Loacker · Bay Area shelf head-to-head
Rip Van Wafels and Loacker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Loacker carries more Brand PowerLoacker is in more Bay Area grocersLoacker fields the deeper lineupRip Van Wafels sits further up the premium end
Rip Van Wafels
Loacker
47
brand power
52
18
products
35
3
categories
3
3
subcategories
4
13
grocers
16
$1.57
price per oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rip Van Wafels▭ Loacker
Distribution · 30% of score54·67
carried in 13 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Packaged Treats1 vs 1 SKUs
1% of shelf
only Rip Van Wafels
only Loacker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rip Van Wafels · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rip Van Wafels · Loacker
