Rold Gold vs Sunridge Farms · Bay Area shelf head-to-head
Rold Gold and Sunridge Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunridge Farms carries more Brand PowerSunridge Farms is in more Bay Area grocersSunridge Farms fields the deeper lineupSunridge Farms sits further up the premium end
Rold Gold
Sunridge Farms
20
brand power
59
4
products
180
1
categories
17
5
grocers
11
28.5¢
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rold Gold▭ Sunridge Farms
Distribution · 30% of score21·46
R
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rold Gold
no top category Sunridge Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Rold Gold · 2
only Sunridge Farms · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rold Gold · Sunridge Farms
