Rosarita vs La Preferida · Bay Area shelf head-to-head
Rosarita and La Preferida, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rosarita carries more Brand PowerRosarita is in more Bay Area grocersRosarita fields the deeper lineupLa Preferida sits further up the premium end
Rosarita
La Preferida
39
brand power
29
20
products
10
2
categories
4
3
subcategories
7
13
grocers
9
21.6¢
price per oz
37.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rosarita▭ La Preferida
Distribution · 30% of score54·38
R
L
carried in 13 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score81·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces1 vs 2 SKUs
R
<1% of shelf
only Rosarita
no top category La Preferida doesn’t also play in.
only La Preferida
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rosarita · La Preferida
