Roth vs Castello · Bay Area shelf head-to-head
Roth and Castello, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Castello carries more Brand PowerCastello is in more Bay Area grocersCastello fields the deeper lineupRoth sits further up the premium end
Roth
Castello
12
brand power
37
3
products
17
2
categories
1
2
subcategories
7
3
grocers
11
$6.36
avg price
$7.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Roth▭ Castello
Distribution · 30% of score13·46
R
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Roth
only Castello
no top category Roth doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Roth · Castello