Royal Asia vs Mila · Bay Area shelf head-to-head
Royal Asia and Mila, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mila is in more Bay Area grocersRoyal Asia sits further up the premium end
Royal Asia
Mila
29
brand power
29
8
products
9
3
categories
2
3
subcategories
4
4
grocers
5
$10.88
avg price
$7.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Royal Asia▭ Mila
Distribution · 30% of score17·21
R
M
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score49·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Royal Asia
only Mila
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Royal Asia · 1
only Mila · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Royal Asia · Mila
