Rudi's vs Acme Bread Company · Bay Area shelf head-to-head
Rudi's and Acme Bread Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acme Bread Company carries more Brand PowerAcme Bread Company is in more Bay Area grocersAcme Bread Company sits further up the premium end
Rudi's
Acme Bread Company
45
brand power
53
26
products
27
5
categories
4
12
subcategories
12
12
grocers
15
36.7¢
price per oz
61.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rudi's▭ Acme Bread Company
Distribution · 30% of score50·63
carried in 12 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rudi's
only Acme Bread Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rudi's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rudi's · Acme Bread Company
