Rudi's vs Stone & Skillet · Bay Area shelf head-to-head
Rudi's and Stone & Skillet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rudi's carries more Brand PowerRudi's is in more Bay Area grocersRudi's fields the deeper lineupStone & Skillet sits further up the premium end
Rudi's
Stone & Skillet
45
brand power
17
26
products
3
5
categories
1
12
subcategories
2
12
grocers
5
36.7¢
price per oz
66.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rudi's▭ Stone & Skillet
Distribution · 30% of score50·21
S
carried in 12 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rudi's
only Stone & Skillet
no top category Rudi's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rudi's · Stone & Skillet
