Rudi's vs The Midwife & The Baker · Bay Area shelf head-to-head
Rudi's and The Midwife & The Baker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rudi's carries more Brand PowerRudi's is in more Bay Area grocersRudi's fields the deeper lineupThe Midwife & The Baker sits further up the premium end
Rudi's
The Midwife & The Baker
45
brand power
32
26
products
15
5
categories
3
12
subcategories
9
12
grocers
3
36.7¢
price per oz
48.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rudi's▭ The Midwife & The Baker
Distribution · 30% of score50·13
carried in 12 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rudi's
only The Midwife & The Baker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rudi's · The Midwife & The Baker
