Rustichella D'abruzzo vs Sfoglini · Bay Area shelf head-to-head
Rustichella D'abruzzo and Sfoglini, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rustichella D'abruzzo carries more Brand PowerRustichella D'abruzzo is in more Bay Area grocersRustichella D'abruzzo fields the deeper lineup
Rustichella D'abruzzo
Sfoglini
55
brand power
23
68
products
7
7
categories
1
22
subcategories
2
12
grocers
6
73.0¢
price per oz
55.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rustichella D'abruzzo▭ Sfoglini
Distribution · 30% of score50·25
S
carried in 12 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rustichella D'abruzzo
only Sfoglini
no top category Rustichella D'abruzzo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rustichella D'abruzzo · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rustichella D'abruzzo · Sfoglini
