Rutherford & Meyer vs Bonne Maman · Bay Area shelf head-to-head
Rutherford & Meyer and Bonne Maman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineupRutherford & Meyer sits further up the premium end
Rutherford & Meyer
Bonne Maman
26
brand power
69
7
products
49
3
categories
5
4
subcategories
10
2
grocers
20
$2.05
price per oz
79.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rutherford & Meyer▭ Bonne Maman
Distribution · 30% of score8·83
R
carried in 2 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rutherford & Meyer
only Bonne Maman
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rutherford & Meyer · 0
no exclusive doors — everywhere Rutherford & Meyer is, Bonne Maman is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rutherford & Meyer · Bonne Maman
