Rutherford & Meyer vs Smucker's · Bay Area shelf head-to-head
Rutherford & Meyer and Smucker's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smucker's carries more Brand PowerSmucker's is in more Bay Area grocersSmucker's fields the deeper lineupRutherford & Meyer sits further up the premium end
Rutherford & Meyer
Smucker's
26
brand power
65
7
products
50
3
categories
3
4
subcategories
7
2
grocers
15
$2.05
price per oz
49.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rutherford & Meyer▭ Smucker's
Distribution · 30% of score8·63
R
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rutherford & Meyer
only Smucker's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rutherford & Meyer · 0
no exclusive doors — everywhere Rutherford & Meyer is, Smucker's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rutherford & Meyer · Smucker's
