Sabor Mexicano vs Late July Snacks · Bay Area shelf head-to-head
Sabor Mexicano and Late July Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Late July Snacks carries more Brand PowerSabor Mexicano is in more Bay Area grocersLate July Snacks fields the deeper lineupSabor Mexicano sits further up the premium end
Sabor Mexicano
Late July Snacks
42
brand power
52
13
products
46
4
categories
3
18
grocers
17
70.4¢
price per oz
74.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sabor Mexicano▭ Late July Snacks
Distribution · 30% of score75·71
carried in 18 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Salsa5 vs 4 SKUs
only Sabor Mexicano
only Late July Snacks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sabor Mexicano · Late July Snacks
