Safe Catch vs Chicken Of The Sea · Bay Area shelf head-to-head
Safe Catch and Chicken Of The Sea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Safe Catch carries more Brand PowerSafe Catch is in more Bay Area grocersSafe Catch sits further up the premium end
Safe Catch
Chicken Of The Sea
50
brand power
36
23
products
21
3
categories
1
7
subcategories
6
18
grocers
11
$1.36
price per oz
47.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Safe Catch▭ Chicken Of The Sea
Distribution · 30% of score75·46
C
carried in 18 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chicken Of The Sea
no top category Safe Catch doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Safe Catch · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Safe Catch · Chicken Of The Sea
