Safe Catch vs Fishwife · Bay Area shelf head-to-head
Safe Catch and Fishwife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Safe Catch is in more Bay Area grocersFishwife fields the deeper lineupFishwife sits further up the premium end
Safe Catch
Fishwife
50
brand power
54
23
products
28
3
categories
3
7
subcategories
6
18
grocers
15
$1.36
price per oz
$3.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Safe Catch▭ Fishwife
Distribution · 30% of score75·63
carried in 18 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Seafood3 vs 3 SKUs
only Safe Catch
only Fishwife
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Safe Catch · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Safe Catch · Fishwife
