Sambazon vs Sweet Nothings · Bay Area shelf head-to-head
Sambazon and Sweet Nothings, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sambazon carries more Brand PowerSambazon is in more Bay Area grocersSweet Nothings fields the deeper lineup
Sambazon
Sweet Nothings
54
brand power
46
22
products
25
5
categories
5
8
subcategories
6
16
grocers
9
77.7¢
price per oz
99.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sambazon▭ Sweet Nothings
Distribution · 30% of score67·38
S
carried in 16 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sambazon
only Sweet Nothings
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sambazon · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sambazon · Sweet Nothings
