San Pellegrino vs Sanzo · Bay Area shelf head-to-head
San Pellegrino and Sanzo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
San Pellegrino carries more Brand PowerSan Pellegrino is in more Bay Area grocersSan Pellegrino fields the deeper lineupSanzo sits further up the premium end
San Pellegrino
Sanzo
64
brand power
45
54
products
13
5
categories
2
20
grocers
16
18.0¢
price per fl oz
19.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ San Pellegrino▭ Sanzo
Distribution · 30% of score83·67
carried in 20 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sanzo
no top category San Pellegrino doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only San Pellegrino · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: San Pellegrino · Sanzo
